Free PDF + micro-video course · for parents

Ten questions that turn your child's idea into a founder conversation.

They are the questions an investor would ask, translated for a kitchen table. You never have to answer them. You only have to ask.

The one-page guide (PDF)Ten questions in five pairs, three rules and five things not to say.

The micro-video courseShort videos with Louis, one for each pair of questions.

A next step when you want oneKitchen Table CEOs: your child runs a business for about three hours.

Then take it further with Kitchen Table CEOs, free to enter.

Parent guide · ages 7 to 14

The Founder Questions

Five pairs, in the order a founder actually works

01NoticeWhat did you see today that annoyed somebody?Then ask: Who walked straight past that without noticing it?

Unlock the other nine questions and the video course

We will take you straight to the free micro-course.

Prefer email? We can send the one-pager instead.

For parents and guardians. We never ask for your child's details.

What is on the page

One page you can keep on the fridge.

Notice, Define, Validate, Build and Pitch, each with the follow-up that goes with it.

Ask, then stop talking. Never answer your own question. Do not fix a wrong number.

The five replies that end a child's idea before it has started.

When you are ready for more

Next step · free to enter

Your child runs a business for about three hours. You ask the questions, they do the work.

Six founder skills · from AED 649

Six modules your child works through at home, with or without 1:1 sessions with Louis.