4 weeks
GTM sprint structure
2+
Channels tested with evidence
1
Repeatable acquisition playbook
80%
Of graduates reach commercial milestones
What you build
Distribution that works, not a plan for distribution.
A channel strategy built on tests
Run real acquisition experiments across two or more channels. Keep what works, kill what doesn't, and document the evidence behind every decision.
Your first 100 customers
Not leads, not sign-ups - paying customers or users with documented activation. The residency ends when you have proof of distribution, not a distribution plan.
A unit economics baseline
CAC, LTV and payback period - measured from real data, not projections. Investors ask for these; you'll have them.
A repeatable playbook
What you learned about acquiring and retaining your first customers, packaged as a repeatable process your team can follow after the residency ends.
Who it's for
Founders past validation, stuck before revenue.
- You have a validated problem and a working product but can't find repeatable acquisition
- You're spending on ads or outreach with no clear signal of what's working
- You have early users but no path to turning them into paying customers at scale
- You want structured channel experiments with accountability - not another mentor giving opinions
From founders in residence
What founders say when it is over.
“The feedback was direct and honest, but exactly what I needed. It gave me clarity on our gaps and a structured understanding of what must be strengthened to move forward effectively.”
Founder in residence
Nas Financials
“The speakers made me realise the vitality of earning revenue before pitching, and encouraged me to show that viability and demand for my project exists, and that it solves an urgent problem.”
Alexander Wambugu
Founder, Vernaculearn
Who built the method
Founder of Startopia and creator of the ProofScaling method. A serial entrepreneur with 11+ years in venture building, investment and startup ecosystems, who has built five companies of his own.